Houston businesses that are considering raising their online profile may wonder what content marketing is, what its advantages are, and how it differs from traditional offline marketing.
Content marketing is a way of connecting with customers that involves building a loyal base over time. With content marketing, customers have the opportunity to connect with a business in a more personal manner.
Social media advertising for companies have surpassed many of the traditional methods that are used to promote products or services. Companies are investing heavily in social media promotions to drive traffic to their sites, build their brands and convert visitors to loyal customers. Businesses are continuing to create ads on popular social platforms, such as Facebook, Twitter, Instagram and Pinterest. Additionally, due to the integration of mobile website features and mobile apps, the revenues spent on social media advertising are increasing substantially. Business Insider’s BI Intelligence reveals that social network ad revenues in the United States totaled to 6.1 billion in 2013. This amount is expected to increase to 8.5 billion by the end of 2015 and 14 billion by 2018. Continue reading
As effective as content marketing is at generating traffic for your website, it requires a lot of time to do. Great content requires time to write, and then more time before you start to see and feel its benefits. Unfortunately, not many people have the patience for this; when they do not see the results that they want fast enough, they quit. This leads many to wonder: Continue reading
Industry experts have always emphasized the importance of segmentation for effective content marketing. Taking the general approach is just like shooting arrows aimlessly while you’re out on a hunt, enticed by the quantity of targets. The chances of hitting a target with this approach, however, is pretty low, and resources get merely wasted. For a more strategic operation, you must know your market’s profile. Continue reading
The surge of new social networking sites and tools have made content marketing easier and more accessible to business owners and marketing professionals. Facebook, Twitter, and other websites and applications can be accessed and utilized by anyone for free. The number of platforms that can be used to host your information is increasing every day, thus opening the door to more types of content that a marketing professional can create. These include: Continue reading
Infographics are all over the web at this moment, providing a vastly different aura on how visual information is delivered. Infographics are quirky mixes of design, writing, and analysis aimed at making information worthy of a second look. Continue reading
The surge of digital advancements combined with a high degree of accessibility has irrevocably changed the marketing landscape. Gone are the days where advertising and marketing took place through traditional outlets such as radio, television, and print. Nowadays, companies will sink or swim depending on how they adapt to these changes. Continue reading