Advantages of Content Marketing

Houston businesses that are considering raising their online profile may wonder what content marketing is, what its advantages are, and how it differs from traditional offline marketing.

Content marketing is a way of connecting with customers that involves building a loyal base over time. With content marketing, customers have the opportunity to connect with a business in a more personal manner.
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Social Media Marketing Gives You Competitive Edge

Social media advertising for companies have surpassed many of the traditional methods that are used to promote products or services. Companies are investing heavily in social media promotions to drive traffic to their sites, build their brands and convert visitors to loyal customers. Businesses are continuing to create ads on popular social platforms, such as Facebook, Twitter, Instagram and Pinterest. Additionally, due to the integration of mobile website features and mobile apps, the revenues spent on social media advertising are increasing substantially. Business Insider’s BI Intelligence reveals that social network ad revenues in the United States totaled to 6.1 billion in 2013. This amount is expected to increase to 8.5 billion by the end of 2015 and 14 billion by 2018.  Continue reading

Positive Online Image—Why Work with a Houston Online Marketing Agency?

Online marketing in Houston these days is more than just putting up a website and linking to your Facebook page. The Internet is a great tool for making sure you can connect with your customers and to know what they’re thinking. However, with this increased accessibility comes the downside of having to interact with your customers more and possibly encountering some negative reviews. Jayson DeMers recent article for talks about how to properly respond to customers online:

How to Profile Audience for Your Content

Industry experts have always emphasized the importance of segmentation for effective content marketing. Taking the general approach is just like shooting arrows aimlessly while you’re out on a hunt, enticed by the quantity of targets. The chances of hitting a target with this approach, however, is pretty low, and resources get merely wasted. For a more strategic operation, you must know your market’s profile. Continue reading