Businesses—particularly startups—often need ample substance behind their products and services to attract customers. Accomplishing that needs some finesse in the online marketing front. Pratik Dholakiya of Entrepreneur said that one strategy, specifically content marketing, is worth pursuing.
Dholakiya’s thoughts may resonate among people looking to establish a startup business right in Houston, Texas. The city currently competes with the state capital, Austin, with the proliferation of new companies in the gradually recovering business climate. If you are operating a startup and need an extra push to increase your market leverage, people who know online marketing in Houston, like those from the Zkazi Network, can have the right solutions for you.
Before Google’s recent algorithm updates, many online marketers tried to get around the search engine’s ranking process through practices like keyword stuffing and questionable link building. Regular updates of the algorithm have wiped out or de-ranked websites practicing bad SEO, including those who built low-quality or spammy links.
Google’s John Mueller has recently warned against the risks of link building, in reference to possible penalties a website could incur through improper link building. Algorithm updates like the Google Penguin were specifically developed to provide online users with more quality results by evaluating websites and their pages for their overall content, including links. Duplicate and dubious links could warrant penalties that would be difficult to get out of.
Houston businesses that are considering raising their online profile may wonder what content marketing is, what its advantages are, and how it differs from traditional offline marketing.
Content marketing is a way of connecting with customers that involves building a loyal base over time. With content marketing, customers have the opportunity to connect with a business in a more personal manner.