Social media advertising for companies have surpassed many of the traditional methods that are used to promote products or services. Companies are investing heavily in social media promotions to drive traffic to their sites, build their brands and convert visitors to loyal customers. Businesses are continuing to create ads on popular social platforms, such as Facebook, Twitter, Instagram and Pinterest. Additionally, due to the integration of mobile website features and mobile apps, the revenues spent on social media advertising are increasing substantially. Business Insider’s BI Intelligence reveals that social network ad revenues in the United States totaled to 6.1 billion in 2013. This amount is expected to increase to 8.5 billion by the end of 2015 and 14 billion by 2018.
In addition to ad sales, there is essentially a high demand for businesses to have more personalized interactions with customers through such communication avenues as tweets and facebooking. Customers have opportunities to provide feedback and feel as though their opinions matter. When businesses choose to keep their customers informed of status updates and respond directly to customer inquiries, statistics show that product sales and profits increase.
Houston, TX has a broad range of small and large businesses. Some of the largest corporations in the United States are headquartered in Houston. Most companies in this region need to develop an effective social media strategy in order to maintain profitability and increase brand awareness. This is why the importance of hiring an expert content marketing firm, such as Zkazi Network is critical to the long-term success of business ventures.