Social media advertising for companies have surpassed many of the traditional methods that are used to promote products or services. Companies are investing heavily in social media promotions to drive traffic to their sites, build their brands and convert visitors to loyal customers. Businesses are continuing to create ads on popular social platforms, such as Facebook, Twitter, Instagram and Pinterest. Additionally, due to the integration of mobile website features and mobile apps, the revenues spent on social media advertising are increasing substantially. Business Insider’s BI Intelligence reveals that social network ad revenues in the United States totaled to 6.1 billion in 2013. This amount is expected to increase to 8.5 billion by the end of 2015 and 14 billion by 2018. Continue reading
The economy of Houston, Texas has been consistently strong in the past years. In fact, in the latest version of the Forbes’ annual list of the best places for businesses and careers, Houston was ranked 15th in the entire country. Plenty of companies, big and small, have set up shop in Houston, and with so much competition it might be difficult for entrepreneurs to stand out from other local businesses.
The birth of search engines like Bing and Google and the demise of traditional media have made the marketing industry reevaluate its efforts. With proper utilization of these search engines, even small companies have the chance to make their voices heard. Skilled content marketing professionals in Houston, TX can help businesses gain an online audience through employing marketing strategies such as search engine optimization (SEO).
The rise of the digital era and the influence of this technology across varied platforms have been due as much to internet marketing strategists being able to incorporate effective techniques, such as search engine optimization and social media marketing, to get their clients’ business websites strongly visible in the World Wide Web, and help them gain a more global audience.
These online marketing methods include SEO techniques, among others, tapped for Houston content marketing. SEO primarily analyzes keywords that consumers use to search for the products or service that they need and optimizes these keywords throughout the sites’ content, while creating and maintaining effective web development and design. A more efficient strategy businesses adopt is to narrow down user searches throiugh local SEO techniques.