Why Use Infographics in your Content Marketing

Infographics are all over the web at this moment, providing a vastly different aura on how visual information is delivered. Infographics are quirky mixes of design, writing, and analysis aimed at making information worthy of a second look.

Here’s why you should use them in your content marketing:

  1. They strengthen your brand’s position, especially when the subject in focus directly complements your business’ marketing goals.

  2. They are absolutely attractive, provided that they’re strategically and cleverly designed. Of course, who doesn’t love a good mix of quirky pictures and text that are fun to look at, while providing sensible and timely information at the same time? There is one more fact that backs this up: about 40% of consumers learn and respond better to visual cues, rather than a boring heap of text.

  3. They can be viral, due to their inherent attractiveness and capacity to be shared countless times throughout the internet.

  4. Customers are incredibly diverse, and a lot of them even have short attention spans—they’re easily distracted by other visual cues they perceive to be more interesting. A cleverly designed infographic appeals directly to such consumers, keeping them engaged in relevant content for much longer.

  5. They can span every corner of the globe. If you’re looking for a way to send your message to almost anyone anywhere in the world, infographics are your best bet.


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