As an independent worker, it may be tempting to skip hiring a content marketing professional so you can do all the creative work yourself and see what works, but you can at least appreciate how having an online marketing strategist on your side can help you avoid mistakes and, thus, save you time, money, and energy. It’s quite easy to commit what could turn out to be expensive mistakes without experienced hands helping to guide you. Here are a few of these mistakes:
Your content looks like an ad: People are smart. If the content on your website is looking like it’s trying to sell too hard, people start to become suspicious about your site. A natural way of writing and honest communication will help engage them more and make them think better of you.
No calls to action: It’s all well and good that your content manages to connect with your potential customers. However, without any calls to action, the power of your content will stay just that way—a “potential”. This doesn’t mean you have to direct them to your sales department, but always keep the door open, and take the next step, such as providing links on the sites about your product or service that you want them to visit.
Being boring: You may think it’s a great idea to inform how your product is created. However, the interest might not be shared by your readers. Boring content becomes so from the repetition of old information or, simply, careless writing. You need to create content that makes your product “pop” with immediacy for customers.
These mistakes and others can easily turn your investment in content marketing to waste. To avoid them, hire a dedicated marketing agency to ensure your content is written as interesting as they need to be.