With the increasing usage of smartphones, tablets, and mobile devices, search engines like Google have recommended that website designers use responsive design techniques for a smoother and better browsing experience for users. While responsive design primarily concerns website creators, businesses and their content marketers should also be aware of this trend as it can help them strategically place their content for maximum visibility.
Digital strategists have observed that the use of responsive web design has a significant impact on SEO, content, and overall marketing efforts as 30 to 50 percent of website traffic is through one or more types of mobile devices. Through effective usage of responsive design, content creators can make use of platforms like cards and other cascading style sheet (CSS) tools to highlight and expose particular pieces of content. It also ensures that content is published in a way that it is always easily comprehensible regardless of the access platform used.
Content marketing is probably one of the most important tools that companies can use to effectively promote their products and services, and this aspect can even perform better when used with innovations like responsive web design. Integration of content marketing and responsive design can be a complex task that will need the help of professionals to correctly execute, but the services of these specialists are worth the cost when returns do start coming in.